Chief Marketing Officer

Responsibilities

• Marketing Economics & Growth
• You’re responsible for delivering short and long-term consumer marketing KPIs through a combination of strategy, planning, execution and capital allocation. This will be balanced with quality metrics, ensuring we deliver high intent consumers to our customers.
• Search and AI-driven discovery
• Organic traffic from Web search, AI search and agents is our largest and cheapest source of consumer demand, and the one that is evolving the fastest. You will set our strategy on AI chatbots, consumer agents and other innovations.
• Paid performance and capital allocation
• You will own consumer channels across paid search, paid social, video, partnerships and affiliates. You will be responsible for planning, capital allocation, creative pipeline and channel management to achieve your targets.
• US consumer acquisition
• Consumer supply volume and quality is a key input into our US growth rate. You will own the US consumer marketing strategy, planning and execution, focused on delivering step changes in performance through innovative use of channels, partnerships and content.
• Team, standards and ways of working
• You will lead and develop the consumer marketing team, strengthen leadership below you, and raise the standard of how the group plans, reviews and operates. You’ll be expected to use AI tools to step change the team’s productivity and drive innovation.

Requirements

• Consumer performance marketing at scale
• You have run consumer acquisition with a budget of at least £20m a year across paid, partnerships and organic. You understand the challenges of scaling consumer marketing while maintain or improving unit economics.
• Organic search leadership through the AI transition
• You have led SEO and content functions, and you have a well-developed point of view on how we navigate the consumer adoption of AI search, chatbots and agents.
• Marketplace or lead generation experience
• You have lead consumer marketing at a consumer-to-business marketplace, or you have experience in consumer lead generation – balancing economics with the quality of leads.
• Data driven leadership
• You build teams where measurement and experimentation drive decisions. You are comfortable using data to allocate investment, diagnose performance and explain results clearly to a board.
• Personal Attributes
• You bring high energy, positivity and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly and creating momentum in teams and projects.

Benefits

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave)
• Flexible working: we’ll work with you to find the balance of office-based work and remote working
• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: you can add your dependents and spouse
• Payroll Giving: donate to your charities of choice in the most tax-efficient way, via salary sacrifice
• Life insurance
• Cycle to work scheme