Responsibilities

• Develop and lead annual, quarterly, and monthly marketing strategies aligned with company growth goals across HQ and Spy Ninjas Entertainment
• Drive attendance and revenue growth across daily admissions, memberships, events, parties, group programs, and licensed IP initiatives
• Own the promotional calendar across seasonal campaigns, releases, school breaks, and major initiatives
• Identify new growth channels, partnerships, and monetization opportunities across physical and digital experiences
• Partner with leadership on pricing strategy, forecasting, and long-range planning
• Oversee paid media strategy and performance across Google, Meta, YouTube, and emerging platforms
• Own SEO, local search visibility, and website conversion optimization strategy
• Lead lifecycle marketing across email and SMS (segmentation, automation, retention strategy)
• Drive a full-funnel attribution strategy, including reporting frameworks and dashboards
• Continuously optimize CPA, ROAS, LTV, and conversion performance
• Own overall social and content strategy across Spy Ninjas HQ and Spy Ninjas Entertainment channels (Instagram, TikTok, Facebook, YouTube Shorts, etc.)
• Lead development and execution of integrated monthly content strategies aligned with park promotions, content releases, and programming
• Oversee in-park content creation, video shoots, and storytelling initiatives
• Oversee influencer partnerships and creator collaborations to drive HQ marketing initiatives.
• Set community engagement tone and oversee reputation management across all platforms
• Analyze platform performance and continuously optimize for reach, engagement, and conversion
• This role ensures both HQ and Entertainment maintain highly active, culturally relevant, and growth-focused social ecosystems.
• Serve as steward of brand voice, positioning, and consistency across HQ and Spy Ninjas Entertainment
• Oversee development of campaigns, show marketing, digital assets, email creative, signage, and in-park materials
• Partner with production and creative teams to align campaign visuals, storytelling, and messaging? Lead brand evolution initiatives as the company expands across platforms and experiences? (as described) though kept as separate points to maintain wording? but content included as provided in description -> kept as separate lines anyway.

Requirements

• 3+ years of marketing leadership experience (entertainment, attractions, media, hospitality, or retail preferred)
• Proven success leading multi-channel growth strategies with measurable ROI
• Experience supporting both location-based businesses and content-driven brands strongly preferred
• Deep understanding of digital performance marketing and analytics platforms (Google Analytics, Ads Manager, etc.)
• Experience leading lifecycle marketing and CRM strategies
• Strong leadership, communication, and project management skills
• Comfortable operating in a fast-paced, entrepreneurial environment
• Experience managing budgets, forecasting, and executive reporting

Preferred

• Family entertainment center or attraction marketing
• YouTube or creator-led brands
• Event-driven or seasonal campaign environments
• Multi-location or omni-channel marketing organizations