About Conversa Corps

Conversa Corps is a Denver-based 501(c)(3) nonprofit start-up transforming multi-organizational crisis coordination through digital collaboration infrastructure. We operate Aid Arena, a Slack-based platform serving 650+ accounts across 380+ organizations globally, enabling humanitarian, disaster response, and aid organizations to coordinate effectively during crises. Our mission is to unite aid providers—from local volunteers to global organizations—in seamless collaboration that maximizes collective impact and brings hope to communities in crisis.

Summary

The Chief Marketing Officer will be responsible for developing Conversa Corps overall marketing strategy, targeting specific aid sectors and geographic regions. The goal is to connect with, market, and recruit organizations to join our Aid Arena community. This role manages the lead pipeline, coordinates ambassador activities, oversees partnership development with major organizations, and works closely with the Communications Officer to leverage creative assets for targeted campaigns.

Key Responsibilities

• Lead Marketing team in developing and executing targeted recruitment and partnership strategies

• Develop comprehensive marketing plans identifying priority sectors, geographies, and organization types

• Manage Community Ambassador network coordinating sector-specific outreach activities

• Oversee lead pipeline management and conversion tracking in CRM (Airtable)

• Develop strategic partnerships with major organizations (Red Cross, UN OCHA, VOADs)

• Coordinate with Communications Officer to request creative assets supporting recruitment campaigns

• Direct sector-specific campaigns (food security, animal rescue, climate action, etc.)

• Monitor marketing performance metrics including lead generation, conversion rates, and Aid Arena growth

• Report to Executive Director on marketing performance, pipeline status, and strategic partnership progress

• Manage marketing budget and allocate resources across campaigns and ambassador activities

• Lead quarterly campaign planning and integrated strategy coordination with Communications team

• Identify emerging market opportunities and evolving sector needs

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field

• 7+ years progressive marketing experience with 3+ years in leadership roles

• Proven track record developing and executing B2B or membership marketing strategies

• Experience managing teams and coordinating distributed networks (ambassadors/volunteers)

• Strong background in nonprofit, humanitarian, or mission-driven organizations preferred

• Demonstrated success in partnership development and relationship building

• Experience with CRM systems, lead pipeline management, and conversion tracking

• Portfolio demonstrating strategic marketing leadership and measurable growth results

Skills and Competencies

• Strategic marketing planning and campaign development

• Team leadership including ambassador network coordination

• Partnership development and relationship management

• CRM management and lead pipeline tracking

• Sector analysis and target audience identification

• Cross-functional collaboration with Communications and other teams

• Data-driven decision making using metrics and performance analytics

• Budget management and resource allocation

• Stakeholder management including Executive Director and major partners

• Consultative sales and value demonstration approaches

• Mission-driven marketing aligned with humanitarian values

• Cultural competency for global organizational outreach