Drive GZA's integrated marketing and communications strategy across multiple offices, leading growth through proposals, branding, content, and client engagement.

Responsibilities

• The CMO is responsible for setting the course for GZA’s integrated marketing and communications program and helping GZA seize growth opportunities by building upon current initiatives and responding to emerging markets.
• The successful candidate will be leading an engaged marketing team operating under a currently successful marketing strategy, while bringing progressive thought, notable improvements, and fresh ideas to our strategy and the firm overall.
• In summary, the role will oversee all marketing activities, internal corporate communications involving best practices, trends, brand strategy, procedures, plans, and budgets.
• Key initiatives will involve supporting our local offices, teams of Principals, Practice Groups, and Corporate Business Development staff in their business development efforts, while also supporting client growth, both in geographic-based and niche markets.
• The CMO will lead our corporate Marketing department in the support of business development initiatives for our key Client Sectors through proposal and presentation support, brand advancement, content marketing, thought leadership, and client retention efforts.
• Prepare an annual marketing and communications plan and budget for review and approval by senior management. The plan will present the marketing and communications strategy, identify key company messaging, present proposed marketing campaigns, and present the proposed marketing and communications budget.
• Lead the implementation/execution of the integrated company marketing communications plan (digital, mobile, social, blogging, CRM lead nurturing, email marketing, video, public relations, advertising, event marketing, content marketing, qualifications, proposals and presentations, print brochures and collateral) to support marketing action plans for Client Sector leaders.
• Drive the preparation of marketing content for our website for lead generation, client presentations, trade association presentations, and internal company meetings.
• Ensure that Principals and technical staff are supported in business development activities and account-based marketing campaigns, and track progress annually.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Publishing, Communications, or a related field.
• Demonstrated progressively responsible marketing management and leadership roles.
• Experience in developing and implementing Integrated Marketing Communication Plans.
• Excellent interpersonal relations and presentation skills.
• Excellent oral and written communications skills.
• Experience managing staff and interdisciplinary teams in a multi-office company.
• Demonstrated professional judgment, consistency, and strong attention to detail.
• Background of high-quality work products.
• Independent analysis, problem solving, and strong organizational skills.
• Ability to have a flexible schedule and travel as necessary.

Preferred

• Master’s Degree in Business, Management, or Marketing preferred, but not required.
• Marketing association participation/credentials and experience with an A/E/C or professional service firm preferred but not required.

Benefits

• Opportunity to own shares in our employee-owned company.