Responsibilities

• Develop and execute the strategy that drives brand positioning, consumer awareness and desirability, and revenue growth across every channel we sell in.
• Drive step-change growth in brand awareness — not just incremental performance gains.
• Build a modern marketing engine that fuses storytelling, technology, and customer insight across the full customer journey, from first discovery to repeat purchase.
• Set the creative direction and cultural point of view for the brand across always-on content channels (CTV, short-form video, TikTok, and beyond) — and make sure that point of view translates consistently across all channels.
• Own the effectiveness and scale of the always-on storytelling system that drives DTC demand, in close partnership with the Growth team, who own performance execution, lifecycle, and conversion.
• Partner with the wholesale sales team to ensure the brand shows up at full price and premium standard across major department store partners — including in-store visual merchandising standards, seasonal launch toolkits and sell-through campaigns for buyers, co-op/MDF marketing strategy, and trade marketing materials that protect brand equity rather than dilute it.
• Ensure QVC on-air storytelling and broadcast presence reflect the same brand voice, product truth, and premium positioning as DTC and wholesale.
• Work hand-in-hand with Product and Design — not downstream of them — to translate product truth into emotional narrative across every channel; think in terms of “why she wears it,” not just “how we sell it”.
• Champion pricing and promotional discipline across all channels, building demand and desirability without leaning on discounting to drive volume.
• Build and lead a high-output, low-friction creative organization, and raise the bar across creative, brand, and growth functions.

Requirements

• 10+ years in a marketing leadership role driving omnichannel growth.
• Personally led a brand's growth from $30M to $100M+ in revenue, or through a comparable step-change / successful exit.
• Omnichannel marketing experience that includes scaling both wholesale (major department stores) and ecommerce/DTC within fashion, intimates, apparel, or cosmetics.
• Experience marketing a full-price premium brand, without reliance on discount-driven demand.
• A track record of building or scaling a brand that people feel, not just buy, with a deep, intuitive understanding of female consumer psychology, identity, and aspiration.
• Revenue-accountable operating experience: fluent in DTC economics, retention, and omnichannel growth; builds systems, not one-off wins.
• Fluency in modern marketing technology — AI, creative systems, and content engines — with a clear point of view on the shift from campaigns to always-on storytelling ecosystems
• Experience building and leading high-caliber creative, brand, and growth teams. Comfortable leading and scaling a small but high-caliber team — we're a 30+ person company, so this role means doing more with less, not managing through layers.
• Experience operating in close partnership with a Founder or CEO, translating vision into strategy and execution
• An ownership mindset — you operate like an equity holder, not a functional passenger

Benefits

• Competitive salary
• Responsible Time Off (“RTO”)
• 10 paid holidays, annually
• Generous PPO medical, vision, and dental insurance
• Up to 3% match on retirement contributions
• Discounts on company products
• An opportunity to make your mark and develop a legacy