Responsibilities

• Enterprise Growth Strategy: Lead the marketing strategy for Denny's with accountability for brand relevance, profitable guest traffic, frequency, marketing effectiveness, and franchisee confidence.
• Partner with executive leadership to ensure marketing directly supports enterprise growth priorities and restaurant-level performance.
• Brand, Guest, and Commercial Growth: Strengthen Denny’s position as America’s Diner while building greater relevance with today’s guests.
• Own media, digital, loyalty, CRM, guest insights, social, creative, partnerships, and guest-facing communications to drive traffic, engagement, and long-term brand value.
• Menu, Value, and Traffic Generation: Partner cross-functionally with Product Development, Operations, Finance, and franchise leadership to build a commercial calendar that creates compelling reasons for guests to visit and return.
• Ensure menu innovation, promotional strategy, and value positioning support both guest demand and franchisee economics.
• Franchise and Field Alignment: Lead marketing in a fully franchised environment by building trust with owners, strengthening local market activation, and ensuring marketing initiatives are operationally executable across the system.
• Translate enterprise strategy into clear field-ready action.
• Performance, Analytics, and Digital Capability: Advance CRM, loyalty, digital engagement, first-party data, and performance analytics.
• Establish KPIs tied to guest acquisition, retention, traffic, sales, and return on marketing investment.

Requirements

• Significant senior marketing leadership experience
• Deep experience in franchised, multi-unit restaurant, hospitality, or consumer-facing brands
• Proven success driving traffic, guest frequency, brand relevance, and profitable growth
• Strong expertise across brand, digital, loyalty, CRM, media, analytics, and franchise marketing
• The executive presence to influence CEOs, boards, franchise owners, operators, and cross-functional leadership teams

Benefits

• Relocation assistance provided
• Hybrid schedule (4 days onsite / 1 remote)