Chief Marketing Officer

Responsibilities

• Develop the overall marketing strategy for Cosmonauts, aligned to company growth goals and the commercial model of sponsor-led event revenue.
• Translate business objectives into clear go-to-market plans across the event portfolio, including positioning, audience targeting, campaign planning and channel strategy.
• Define brand architecture, messaging and market differentiation for Cosmonauts and its event brands.
• Identify new audience, community, content and partnership opportunities that can strengthen long-term growth.
• Bring greater structure to annual planning, budget allocation, campaign prioritisation and performance management.
• Own audience acquisition strategy, with a clear focus on attracting senior, relevant, high-conversion attendees rather than volume alone
• Refine segmentation across lawyers, innovation leaders, knowledge leaders, legal operations professionals, partners and other senior law-firm decision-makers.
• Improve the effectiveness of the marketing funnel across awareness, registration, attendance and post-event engagement.
• Drive the use of data, testing and analytics to improve campaign efficiency, conversion rates and audience quality.
• Develop repeatable playbooks for launching and scaling campaigns across multiple events.

Requirements

• Significant senior marketing leadership experience, ideally including a Head of Marketing, Marketing Director or CMO-level role.
• Strong track record in B2B demand generation, audience development and brand building.
• Experience in events, conferences, media, SaaS, technology or other sponsor-led / audience-led commercial models is highly desirable.
• Strong understanding of how marketing can support both attendee acquisition and sponsor revenue.
• Experience building marketing strategy, team structure, planning processes and performance frameworks in a scaling business.
• Excellent command of channel strategy including email, content, digital, social, partnerships and campaign planning.
• Strong analytical skills, with experience using performance data to improve outcomes and support commercial decisions.
• Experience working closely with commercial, sales and leadership teams.
• Strong people leadership skills, with the ability to coach, challenge and raise standards.
• Confidence operating in a fast-paced, entrepreneurial business where priorities evolve quickly.

Benefits

• 20 days holiday per year plus all UK bank holidays, plus the period between Christmas and New Year when the company is closed.
• The 20 days of bookable holiday increases by 1 day per year up to a maximum of 25 days per year.
• Flexible office hours, including the ability to work from home 2 days per week after the first 3 months, and the ability to work from abroad for 2 weeks per year.
• 24 x 7 gym access.
• Semi-annual performance-related bonus
• Opportunity to play a major strategic role in a high-growth company that is looking to strengthen its presence in the market.
• Professional growth and development opportunities.