Chief Marketing and Customer Experience Officer

Reno, NV (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing and communications leadership across Renown Health and Hometown Health to maximize customer acquisition, retention and loyalty.

  • Own integrated marketing, communications, media relations, and customer-experience initiatives across Renown Health and Hometown Health.
  • Must-have: Ten years of senior marketing/PR leadership experience.
  • Standout: APR or ABC accreditation preferred.

Job Description

Responsibilities

  • This position coordinates, conducts and oversees marketing, advertising, internal and external communication, media relations, web/digital and publications, Community Benefits and community sponsorships for Renown Health and Hometown Health.
  • In addition, position is responsible for collaborating with partners to create and communicate a consistently positive consumer-centric service experience across the organization that leads to lifetime loyalty.
  • Grows brand and image through direct sales promotion, services awareness and through building consumer preference in a competitive market.
  • The Chief Marketing Officer is also responsible for building employee and community pride in our organization and services through efficient and effective internal and external communications by a broad array of means including internal and external producers and paid and unpaid third party media.
  • This position provides the comprehensive and authoritative view of the customer and creates corporate and customer strategy to maximize customer acquisition, retention and profitability.
  • This position works closely with IT and operations leadership to develop and implement experiences and outcomes.
  • This responsibility covers a broad scope and array of services offered through the Renown Health System integrated delivery system business model.

Requirements

  • Education: Bachelor’s degree in Marketing or Public Relations.
  • Experience: Ten (10) years full time leadership (management) experience in responsible marketing, communications and public relations positions.
  • License(s): None
  • Certification(s): APR or ABC preferred.
  • Must have working-level knowledge of the English language, including reading, writing and speaking English.

Preferred

  • Applicants with Accreditation by the Public Relations Society of America (APR) or the International Association of Business Communicators (ABC) will be given preference.
Renown Health logo

Renown Health

Established in 1864 as Nevada’s first hospital, Renown Health proudly serves northern Nevada, Lake Tahoe and northeast California as the only not-for-profit academic health system, committed to saving lives, nurturing minds, and caring for all people. With a diverse workforce of more than 8,000 employees, Renown has fostered a longstanding culture of excellence, determination and innovation. Renown Health comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health.

Reno, Nevada, USA