Responsibilities

• Develop and lead a comprehensive, enterprise-wide marketing and brand strategy aligned with business objectives, growth priorities, and organizational values.
• Serve as the chief architect and guardian of FirstBank's brand, ensuring consistency and integrity across all channels, platforms, and markets.
• Partner with the CEO and executive leadership team to position FirstBank as a trusted, innovative, and community-focused institution.
• Establish and execute an integrated internal and external communications strategy that advances strategic initiatives, strengthens organizational culture, and fosters employee engagement and transparency.
• Serve as the executive point of contact for media relations, public relations, crisis communications, and reputation management.
• Provide senior-level counsel to the CEO, executive leadership team, and Board of Directors on messaging and reputational risk.
• Oversee corporate messaging related to enterprise initiatives, executive communications, community engagement, and major announcements.
• Provide executive oversight of digital marketing, content strategy, and social media to ensure a strong, compliant, and impactful online presence.
• Direct the development of compelling content, multimedia, and storytelling that reinforces the brand and drives stakeholder engagement.
• Ensure all marketing and communications efforts comply with applicable banking regulations, legal standards, and internal governance requirements.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field required; advanced degree (MBA or equivalent) preferred.
• 12+ years of progressive leadership experience in marketing, communications, public relations, or brand management — preferably within financial services or a regulated industry.
• Demonstrated success leading enterprise-level marketing and communications strategies with measurable business outcomes.
• Experience advising senior executives and Boards on brand, communications, and reputational matters.
• Proven track record managing large, integrated teams and external agency partners.