Responsibilities

• Brand Stewardship - Own and evolve Sundance Institute’s brand narrative to ensure cultural resonance, authenticity, and longevity.
• Act as guardian of the Institute’s identity across internal programs and external campaigns, including the Labs, Festival, Development, Community & Belonging, and public programming.
• Unify visual, verbal, and experiential branding across the organization, ensuring each group feels empowered while working toward a shared vision.
• Strategically position Sundance across all platforms and channels, including social media, video, design, print, and the annual report.
• Strengthen the Institute’s commitment to accessibility and environmentally sustainable marketing practices.
• Marketing Strategy & Integrated Campaigns - Develop and execute integrated marketing strategies that expand audiences, increase engagement, strengthen philanthropic participation, and drive earned revenue across all programs.
• Lead digital marketing strategy to expand brand awareness, grow, retain, and cultivate the Institute’s supporter base, and build engagement with key constituents.
• Spearhead storytelling that elevates Sundance Institute alumni, programs, and partners across platforms and communities.
• Oversee creative development including advertising, design, digital content, and campaign execution.
• Collaborate with Corporate Partnerships to support sponsor activations through integrated marketing and storytelling.

Requirements

• 15+ years of progressive leadership experience across integrated marketing, communications, brand strategy, and/or public engagement, with roots in film, media, or nonprofit arts.
• Demonstrated expertise in building and evolving brand narratives and executing high- impact, multi-channel campaigns.
• Mastery in navigating both industry and grassroots cultural ecosystems, with experience advising or working alongside filmmakers, press, distributors, talent, and promotional partners.
• Proven ability to lead and inspire cross-functional teams in a hands-on, highly collaborative, growth-oriented environment.
• Demonstrated success managing multimillion-dollar marketing and communications budgets and aligning investments with organizational priorities and measurable outcomes.
• Strong data and analytics orientation; ability to drive strategy through consumer insights, market research, and performance metrics.
• A demonstrated commitment to inclusive and ethical storytelling, uplifting underrepresented voices and building meaningful connections with diverse communities.
• Understanding of non-profits and how they operate.
• A deep passion and affinity for Sundance Institute and its artist community.
• Applications open 7/17/2026 and will be accepted for at least one week

Benefits

• comprehensive benefits package, retirement contributions, generous paid time off