Responsibilities

• Lead an innovative, multidisciplinary team responsible for shaping consumer communications, digital and social media engagement, marketing research, and enterprise-wide analytics.
• Develop data-informed outreach, strengthen consumer and member relationships, optimize enrollment and retention efforts, and turn research insights into meaningful business action.

Requirements

• Senior leadership of integrated consumer communications and marketing programs. Demonstrated ability to set direction, translate organizational priorities into clear strategies and work plans, establish measurable outcomes, and provide sound recommendations to executive leadership on complex or sensitive issues.
• Strong project and program management leadership. Proven experience moving complex, multi-step initiatives from strategy and planning through implementation, evaluation, and closeout. This includes establishing ownership, timelines, milestones, dependencies, decision points, approval paths, risks, resource needs, and escalation procedures; resolving barriers; and maintaining accountability for results.
• Consumer-centered content and communications expertise. Demonstrated ability to create, edit, direct, or oversee clear and compelling content across multiple channels, such as email, SMS, websites, digital platforms, print, and other owned or earned channels. Experience developing communications that are accessible, culturally and linguistically appropriate, audience-centered, and aligned with brand, policy, and compliance requirements is highly desirable.
• Cross-divisional collaboration and influence. Experience leading initiatives that require alignment among multiple internal divisions, subject-matter experts, executives, vendors, contractors, community partners, or other external stakeholders. Ability to build trust, clarify roles, facilitate decisions, manage competing priorities, and move work forward in a complex organization without relying solely on formal authority.
• Data-informed leadership and team development. Ability to use consumer research, analytics, testing, performance measures, and stakeholder feedback to improve communications and marketing results. Demonstrated skill in leading and developing multidisciplinary teams, setting priorities, balancing workloads and resources, fostering an inclusive and accountable culture, and supporting high-quality work under time-sensitive conditions.
• Minimum Qualifications for Manager II: Manager II - https://eservices.calhr.ca.gov/enterprisehrblazorpublic/Public/ClassSpec/ClassSpecDetail/4800

Preferred

• Experience developing communications that are accessible, culturally and linguistically appropriate, audience-centered, and aligned with brand, policy, and compliance requirements is highly desirable.

Benefits

• Covered California provides incredible benefits for our employees, including healthcare, retirement and savings, work-life services, leave benefits, and work-life balance. To learn more, visit https://hbex.coveredca.com/careers/benefits/.