Responsibilities

• Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.
• Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.
• Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.
• Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results
• Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan
• Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
• Identify additional creative needs based on customized channel requirements
• Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru
• Track results from the activities carried out & ensure adequate ROI on trade marketing investments
• Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives
• Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
• Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations

Requirements

• 5+ years of experience in trade/reseller marketing/digital marketing roles.
• Must have experience working with resellers and reseller media networks.
• Bachelor’s degree in marketing and/or business management or similar.
• Business travel required – support reseller discussion on-site as needed
• Knowledge about retail trade / channel marketing is highly preferred
• Proven results in marketing strategy development and execution.
• Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.
• Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.

Preferred

Benefits

• bonus programs
• comprehensive health and welfare benefits
• a 401(k) plan
• exclusive perks designed to support your wellbeing
• generous employee discount