Manager, Digital Exp and Dealer Enablement
Winnebago Industries, Inc.
Eden Prairie, MN (Remote)
$125K/yr - $185K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Channel Marketing Manager
Olathe, KS (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 1 day ago
Job Summary
Owns marketing strategy and execution for retail partners across advertising, events, PR, and co-op optimization, coordinating cross‑functional teams and travel up to 50% to drive channel partner success.
- Owns marketing plans for defined retailer partners
- Manages cross-functional marketing campaigns including 360-degree plans
- Partners with retailers on co-op budget optimization
Job Description
Responsibilities
- Applies knowledge of Garmin products, marketing process, and markets served to foster channel partner success
- Effectively manages products and projects with little oversight
- Owns marketing plans and strategy for all retail execution projects for a defined set of retail partners
- Applies knowledge regarding new marketing plans and strategies with retailers based on competitive landscape and internal reflection
- Drives, develops, and implements strategic and tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relations
- Partners with retailers to review and give insights on how to best maximize their co-op budget and spend
- Applies marketing strategy to new and existing products
- Partners with the Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree plan
- Develops and executes events / activations with retail partners
- Applies a comprehensive understanding of product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products
Requirements
- Bachelor's Degree AND a minimum of 5 years of previous Marketing or Sales experience
- Demonstrated product or project management experience
- Demonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
- Must be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervision
- Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment
- Demonstrated strong and effective verbal, written, and interpersonal communication skills
- Must be team-oriented, possess a positive attitude and work well with others
- Driven problem solver with proven success in solving difficult problems
- Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards
- Superior organizational and analytical skills with keen attention to detail and quality
Preferred
- Bachelor's Degree in Marketing or Business
- Demonstrated leadership experience
Benefits
- This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
Salaries
Channel Marketing Manager median pay in the United States
Most pay falls between $101K and $123K. Based on 49 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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