Responsibilities

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints

Requirements

• Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR
• Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR
• Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR
• Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR
• High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

Preferred

• Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
• Experience working with measurement around HCP custom programs
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.
• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
• Ability to think strategically to support key business decisions
• Ability to work collaboratively in team-based environment across different functional groups
• Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible