Category Marketing Manager, GTM

Los Angeles, CA (Hybrid)

$126K/yr – $165K/yrSenior Level4+ years expFull time

Posted 4 days ago

Job Summary

Own buyer acquisition across a priority category and drive end-to-end events, influencer programs, and cross-functional marketing plans with a data-driven, fast-paced approach.

  • Own buyer acquisition across a priority category and plan on-platform events and community moments
  • Manage influencers and partner with other marketers to support tentpole campaigns and measure results

Job Description

Responsibilities

  • Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
  • Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
  • Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
  • Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.
  • Measure and iterate on the effectiveness of category marketing initiatives

Requirements

  • You have 4+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
  • You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.
  • You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
  • You’re data driven, have experience tracking KPIs and monitoring success for marketing programs
  • You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Preferred

  • Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
  • Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
  • Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
  • Experience buying and selling in online marketplaces.

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
  • Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
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Whatnot

Bleacher Breaks is an innovative and well known sports card breaking business located in Boca Raton, Florida. Bleacher Breaks is an established company in the the sports card breaking sector that connects with customers through social media and the live auction platform. Our work environment includes lively office atmosphere, inclusive culture, and flexible working hours.

Founded in 2020
11 employees (3 in marketing)

Salaries

Posted range

$126K/yr – $165K/yr

Taken straight from the job posting.

See all Whatnot salaries

Marketing Team

Marketing Team Size
3 (27% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$823
Traffic Source Mix
Search
17.2%
Direct
74.3%
Referral
3.8%
Social
3.8%
Paid
0.8%

Headcount Trend

Current headcount: ~11
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Category Marketing Manager, GTM

Whatnot · Los Angeles, CA · Hybrid