Category Insights Manager

Sharonville, OH (Unknown)

Salary Not AvailableMid Level7+ years exp

Posted 8 days ago

Job Summary

Owns the end-to-end category insights program by collecting and analyzing syndicated and retailer data, building dashboards, and communicating actionable growth recommendations with cross-functional teams across sales, brand, and SS&P.

  • Owns analysis, reporting, and storytelling for category performance
  • Collaborates across SS&P, Brand, Sales, Data Science, and retailer teams to drive sell-in and category growth

Job Description

Responsibilities

  • Full analysis and insights of sales fundamentals to gain share profitably
  • Collect and analyze syndicated data (Nielsen, Luminate), retailer data, and internal sales data to identify trends, patterns, and key performance indicators
  • Develop custom reports and dashboards to visualize insights and communicate key findings to stakeholders
  • Analyze and define the growth levers relevant to customer with specific focus on the category, selling through category insights
  • Liaison between SS&P and Brand and Sales team focused on specific customer in field and supporting the Sales for category sell in stories
  • Collaborate with cross-functional teams to develop category strategies aligned with overall business objectives
  • Collaborate with Data Science, Consumer Insights & retailer teams to provide cohesive data attribution for the business and wholistic sell-in stories
  • Track category performance against key metrics (sales, share) and identify areas for improvement
  • Effectively communicate category insights and recommendations to stakeholders across different departments including sales, brand, and SS&P
  • Develops business opportunities and strategies to grow brand within category

Requirements

  • Demonstrated proficiency creating inferences/actionable insights from syndicated data and/or customer insights (Nielsen and Luminate/Scintilla experience strongly preferred)
  • Bachelor’s degree preferred.
  • 7+ years of experience in retail analytics
  • Forefront thinking
  • Strong analytic skill set with the ability to provide actionable recommendations based on critical metrics
  • Experience presenting to & selling with retail customers
  • Written and oral communication skills
  • Should be goal oriented, confident, outgoing, with a desire to succeed.
  • Business analytic platform experience (Power BI or other relevant software)
  • Experience in enterprise data stewardship

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Category Insights Manager

GORILLA SALES COMPANY · Sharonville, OH · Unknown