Responsibilities

• Lead PDP content strategy for an assigned pyramid, ensuring guest-first, on-brand content that drives conversion and meets quality and compliance standards.
• Partner with key internal brand stakeholders (Product Design & Development, Owned Brand Management, Creative, Site Merchandising, Merchandising, and Item capabilities) to create category-relevant Item content.
• Manage relationships with external Merch vendor partners, and 3 rd party content providers to identify new content capabilities and optimize performance.
• Scale content through strong workflows, tools, and budget management.
• Images /video : benchmark competitive landscape to understand relevant photography style , integrating user generated and social content needed to create the best guest experience.
• Features & Long-Copy: Collaborate with internal partners to identify important product attributes for use in long-copy and feature content on PDP. Implement the best format for copy and feature content based on category needs to drive SEO/AEO.
• Vendor Negotiations (3 rd Party Content Providers): Work with relevant 3 rd party data and content providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
• Product Title: Understand External and Internal search trends to advocate for improved Product Title work within the Item team.
• Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel.

Requirements

• Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
• 5-10 + years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
• Digital, e-commerce experience highly preferred
• Proven leadership and decision-making skills
• Strong partner relationship skills
• Strong planning and organization skills
• Assertiveness and strong initiative to drive change
• Strong detail orientation with high degree of accuracy
• Ability to be flexible, adapt quickly and work with ambiguit y
• Strong creative problem solving skills

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.