Responsibilities

• Builds, updates, edits, and maintains relevant YU marketing webpages based on stakeholders’ web requests.
• Monitors social media posts and comments for content posting representing YU internal stakeholders.
• Works with internal stakeholders to optimize digital marketing and revenue opportunities.
• Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads.
• Trains and assists content editors on use of Drupal CMS.
• Stays current on Drupal CMS feature updates to optimize web user experience.
• Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal.
• Updates video message board.
• Develops relationships and engages with media and influencers via social media.
• Creates MS Forms and implements them on website.

Requirements

• Bachelor's degree from an accredited institution in an appropriate area of specialization.
• One year of professional experience as a graphic designer, photographer/videographer, or webmaster.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, and Outlook).
• Experience with Adobe Photoshop.
• Familiarity with HTML, CSS, and web UX best practices.
• Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.)
• Strong project management and organizational skills with the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously.
• Proficiency with social media management tools, analytics platforms, and content management systems.
• Proficiency with graphic design tools (e.g., Adobe Photoshop, Canva) to assist with creating promotional visuals and social media posts.

Preferred

• Experienced working with digital media, multimedia, video, etc.
• Solid technical background and proficient in using Adobe Creative Suite.
• Digital media production and graphic design experience.
• Strong attention to detail and problem-solving skills.
• Possess a strong work ethic.
• Both reliable and punctual, with the ability to work independently and prioritize tasks effectively.
• Excellent communication skills, both verbal and written.
• Flexibility to adjust to changing priorities and emergencies, excellent time management skills and the ability to multitask, physical stamina and ability to perform role requirements.