Responsibilities

• Drive the strategy development and execution of marketing initiatives for brand campaigns at a divisional and departmental level.
• Guide both internal advertising and marketing team, as well as external agencies, in implementing strategies across all media channels.
• Oversee the evaluation of marketing campaign and promotion performance by analyzing data and reports to optimize brand awareness and reach.
• Become market expert for assigned divisions, businesses, programs, services and/or facilities to identify marketing needs and recommend short and long-term strategies.
• Lead strategic marketing, communication, forecasting and financial meetings; make data-driven recommendations on area-related marketing issues.
• Work closely with operational teams to understand marketing and communication needs and provide tools, materials and support.
• Act as a brand ambassador, ensuring proper and consistent use of naming conventions, brand architecture and messaging strategies.
• Oversee a marketing team and proactively seek new opportunities to advance the brand.
• Perform other duties as may be assigned.

Requirements

• Bachelor’s degree in Marketing, Communications or four (4) years of relevant experience.
• Four (4) years of marketing experience on in-house or agency teams
• Excellent organizational and communication skills, both written and verbal
• Knowledge of traditional and emerging marketing channels
• Experience forecasting and identifing trends and challenges
• Knowledge of brand strategy and management
• Two (2) years of management experience