Casino Marketing Manager

Las Vegas, NV

$65K/yr - $73K/yr (Est.)Senior Level3+ years exp

Posted 5 weeks ago

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Job Summary

Own end-to-end casino marketing operations and event-driven campaigns that drive revenue, coordinating across hotel operations, branding, and external partners to deliver promos, activations, and guest experiences.

  • Event & Activation Execution: Manage all stages of tournaments, giveaways, tier events, promotions, and monthly calendars with cross-functional partners.
  • Marketing Operations & Brand Alignment: Oversee budgets, forecasting, creative direction, and consistent messaging across channels while upholding brand standards.
  • Cross-Department Collaboration: Align with hotel operations, F&B, retail, entertainment, and agencies to activate strategies via website, digital ads, and social media.

Job Description

Responsibilities

  • Manage all stages of event development and implementation for events, including slot and table game tournaments, gift and cash giveaways, tier events, sweepstakes and drawings, promotions and monthly marketing calendar
  • Ensure a consistent communication strategy across all components of marketing, including internal and external advertising, social media, direct mail and online marketing
  • Manage budgets and forecasting activity to support promotions, including evaluation and measurement
  • Schedule, train, supervise staff
  • Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
  • Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
  • Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including brand, signage, websites, digital & print advertising, and email & collateral
  • Work with internal and external partners, including but not limited to hotel operations, restaurants, casino beverage, retail, nightlife, entertainment, casino operations, casino marketing, etc.
  • Work in lock step with strategic marketing counterparts to leverage and activate strategies to achieve goals in revenue growth via the website, digital advertising and social media
  • Assist with strategy, budget, and development of visual assets and arrange photo and video shoots as needed/appropriate

Requirements

  • Current, legal, and unrestricted ability to work in the United States
  • Minimum 21 years of age
  • Ability to obtain a gaming license and other required certifications
  • Three (3) years of supervisory experience in the day-to-day operations of a multi-facets event management firm or in the gaming/hospitality industry
  • In lieu of the above, a minimum three years' event planning and executions experience or five years of supervisory experience in a high volume, complex casino environment
  • Excellent written and verbal communication skills
  • Excellent organizational and time management skills
  • Intermediate knowledge of Word, Excel, PowerPoint and Outlook
  • Must be capable of interacting with the public in a highly professional manner, including public speaking
  • Ability to work a flexible schedule that includes weekdays, weekends, nights, and holidays

Preferred

  • Basic understanding of the Casino Marketing budget process
  • Knowledge of planning and executing events and promotions
  • Ability to define business requirements for technical solutions
  • Intermediate project management skills
  • Knowledge of IGT player tracking, rewards program and special events
Virgin Hotels logo

Virgin Hotels

Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service with a personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for 50 years. Each hotel intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Chicago, Dallas, Edinburgh, Las Vegas, London, Nashville, New Orleans and New York are now open. Locations in Miami and Denver coming soon.

Founded in 2010
Miami, Florida, USA
687 employees (37 in marketing)