Casino Marketing Manager

Las Vegas, NV

$65K/yr - $73K/yr (Est.)Senior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and oversee multifaceted hotel events and promotions, coordinating with operations, brand, and external partners to drive guest experience and revenue, with budget, staffing, and licensing tied to live activations.

  • Event development and execution across tournaments, giveaways, promotions, and monthly calendars with cross-department collaboration.
  • Marketing alignment and creative direction across brand, signage, digital, and print to ensure on-brand guest experiences.
  • Budgeting, forecasting, and measurement to prove promotions' impact on revenue and guest engagement.

Job Description

Responsibilities

  • Manage all stages of event development and implementation for events, including slot and table game tournaments, gift and cash giveaways, tier events, sweepstakes and drawings, promotions and monthly marketing calendar
  • Ensure a consistent communication strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing
  • Manage budgets and forecasting activity to support promotions, including evaluation and measurement
  • Schedule, train, supervise staff
  • Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
  • Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
  • Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
  • Work with internal and external partners, including but not limited to hotel operations, restaurants, casino beverage, retail, nightlife, entertainment, casino operations, casino marketing, etc.
  • Work in lock step with strategic marketing counterparts to leverage and activate strategies to achieve goals in revenue growth via the website, digital advertising and social media
  • Assist with strategy, budget, and development of visual assets and arrange photo and video shoots as needed/appropriate
Virgin Hotels logo

Virgin Hotels

Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service with a personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for 50 years. Each hotel intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Chicago, Dallas, Edinburgh, Las Vegas, London, Nashville, New Orleans and New York are now open. Locations in Miami and Denver coming soon.

Founded in 2010
Miami, Florida, USA
687 employees (37 in marketing)