Cardiorenal Associate Director Regional Marketing - Chicago, IL

Chicago, IL (On-site)

$143K/yr – $215K/yrManager7+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional TL engagement and speaker programs to shape cardiovascular-renal-metabolic brand strategy across conferences and key accounts.

  • Must-have: 5–7 years in pharma/biotech with 2+ years of cardiovascular, customer-facing experience.
  • Standout: Proven leadership in TL strategy, congress planning, and advisory boards with cross-functional collaboration.
  • Ability to travel 50%+ and manage multi-channel congress presence.

Job Description

Responsibilities

  • The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy.
  • Strategic Thought Leader (TL) Engagement: Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Develop a regional advocate TL base which aligns to CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as well as supporting relationships across other regions;
  • Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances;
  • Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging;
  • In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions. Collaborate with TL Strategy/Peer-to-Peer (P2P) Content Lead to deliver strategies to develop TLs;
  • Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
  • Congresses & Regional Conventions: Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence;
  • Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning;
  • Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings;
  • Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans;

Requirements

  • Bachelor’s degree
  • Valid drivers license and clean driving record
  • 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer facing
  • 2 years’ experience working within the cardiovascular therapeutic area
  • Proven accomplishment in identifying and driving a strategic approach to business
  • Proven track record of sales, customer-facing success, and/or superior project management
  • Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
  • Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
  • Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
  • Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
  • Desire to take the next step in your career to build a marketing capability or advance in sales leadership
  • Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.

Preferred

  • Bachelors degree with a life science background; To reside in or near the geography; Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas; Experience working with academic institutions and key accounts.

Benefits

  • health care, vision, dental, retirement, PTO, sick leave, etc.
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Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

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