Campus Recreation Marketing Coordinator

Responsibilities

• Marketing Planning and Coordination: Develops and coordinates all marketing efforts to elevate and promote Campus Recreation facilities and programs, prioritizing the goal of maximizing student involvement. Creates and oversees comprehensive marketing plans through collaboration with Campus Recreation staff in all areas. Also collaborates with UofM Marketing and the Assistant Director of Marketing in the College of Health & Human Sciences (CHHS) as needed to promote programs taking place in Campus Recreation facilities.
• Membership Promotion: Plans, coordinates, and actively engages in promotion of student household, faculty/staff, and community memberships. Also provides ongoing communication to members to generate interest and enthusiasm for programs and facility offerings. Maintains a strong email database and utilizes a strategic email marketing plan in order to gain and retain members.
• Technology: Oversees video and audio systems and promotional content throughout the R. Brad Martin Student Wellness Center and Student Recreation and Sports Complex. Ensures content follows UofM branding guidelines. Also leverages the Campus Recreation app as an avenue for communication and promotion.
• Marketing Analysis: Conducts needs analysis to identify population-specific marketing strategies. Develops and analyzes surveys, questionnaires, and other forms of feedback. Organizes market research and maintains a marketing database. Tracks social media analytics and adjusts content as needed.
• Departmental Representative and Staff Supervision: Promotes Campus Recreation through attendance, presentations, and personal interactions at student, departmental, faculty/staff, and campus-wide events. Oversees marketing staff, including interns and student assistants.
• Website and Social Media: Following a strategic marketing plan, provides frequent, timely, and relevant content for the Campus Recreation website and social media, including specific promotion of activities and services offered in every area. Develops, writes, and edits content that is on-brand and connects with the University community and the public. Develops social media strategy based on demographics and overall marketing goals, that include creating channel-specific content which is on-brand and relevant.
• Marketing and Promotional Materials: Creates brochures, flyers, banners, and other promotional materials to increase awareness, engagement, and participation in all programs, services, and facilities. Coordinates publicity, photography, videography, web and other marketing and communications needs for all program areas. Conceptualizes and coordinates production and dissemination of videos for promotional use. Generates story ideas for printed publications, news media and online communication tools. Writes and edits copy as needed.

Requirements

• A Bachelor's degree and (2) two years of relevant experience.
• Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
• Knowledge of social media platforms, content management systems, and marketing analytics tools.
• Strong written and verbal communication skills, including the ability to develop engaging marketing content for diverse audiences.
• Excellent organizational and project management skills with the ability to manage multiple projects, deadlines, and priorities.
• Proficiency in Microsoft Office Suite, graphic design tools, and marketing software.
• Ability to coordinate marketing campaigns, events, and promotional activities effectively.
• Ability to collaborate effectively with internal departments, external vendors, and stakeholders while maintaining brand consistency.