Responsibilities

• Help develop and execute external marketing strategies that increase awareness, registrations, and audience growth across Camps.
• Lead registration campaigns, launch timelines, and promotional efforts across all Camps experiences.
• Oversee paid advertising strategy and campaign coordination across platforms including Meta, YouTube, Google, and other digital channels.
• Manage campaign budgets, audience targeting, and overall marketing performance to help strengthen growth efforts.
• Coordinate launch messaging, speaker announcements, communication rhythms, and promotional sequencing.
• Oversee external communication efforts across social media, email campaigns, websites, and other audience-facing platforms.
• Help ensure all communication and campaigns reflect the voice, identity, and emotional experience of Camps.
• Partner with the Camps Storytelling Creator to coordinate storytelling, content strategy, and campaign messaging.
• Build repeatable workflows and communication processes that support sustainable growth and consistent campaign execution.
• Collaborate closely with the Camps Director, Studio, Digital, Communications, contractors, and external partners to support aligned execution across campaigns and experiences.

Requirements

• Bachelor’s degree preferred in marketing, communications, business, digital media, or related field; Equivalent professional experience will also be considered.
• 5+ years of experience in marketing, campaign leadership, audience growth, digital marketing, or brand strategy.
• Experience leading or coordinating marketing campaigns for events, conferences, brands, or large-scale experiences.
• Strong understanding of paid advertising, audience targeting, digital campaigns, and marketing systems.
• Experience managing social media strategy, email campaigns, and digital communication platforms.
• Strong organizational, leadership, and project coordination skills.
• Ability to move fluidly between strategy and hands-on execution.
• Strong communication and collaboration skills.
• Self-starter with strong ownership mentality and growth instincts.