Responsibilities

• Coordinates and executes sales prospecting programs and campaigns that boost lead procurement and activities to generate additional sales leads.
• Coordinate Prospecting Programs & Campaigns
• Regularly:\n- Seeks seminar prospects from company and commercial contacts\n- Checks email\n- Updates RSVP event status\n- Orders supplies\n- Maintains supply of on-hand marketing materials; orders as required\n- Checks ALAS system lead status and updates as appropriate
• Executes integrated sales & marketing demand generation campaigns by scheduling, administering and coordinating activities which may include one or more of the following:\n- Grassroots events\n- Location Showcase events\n- Seminars\n- Affinity Relationships\n- Direct Mail (Oversight)\n- Branding\n- Other events\n- Securing payment, permits, legal contacts and insurance, as required\n- Ensure sales team have materials necessary to support the event\n- Ensure materials used by the market adhere to branding standards\n- Logistical support
• Collaborate with Sales Teams
• - Ensures leads are assigned within 24 hours of event.\n\n- Presents qualified opportunities to the sales team, providing necessary meeting notes and company research\n- Participates in weekly sales meetings to communicate event schedules, deadlines and progress.\n- Reports on event or program costs\n- Makes suggestions and recommendation to improve future activities
• Reporting/Training
• - Reports details and frequency of ALAS related training.\n- Reports on event/campaign lead generation\n- Maintains detailed monthly and quarterly metrics reports of all lead generation programs.\n- Track all campaigns and leads via ALAS.