Responsibilities

• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
• Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
• Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards.
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels

Requirements

• Bachelors or Masters degree in Marketing or Business.
• 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes.
• Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches.
• Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration.
• 3–5 years of people management experience , including direct management of individual contributors or managers.
• Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations.
• Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives.

Preferred

Benefits

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/ .