Responsibilities

• Develop and evolve campaign strategy based on commercial objectives and market insights, ensuring alignment across all marketing verticals and sports moments.
• Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs that guide all campaign development and ensure consistent quality and brand alignment.
• Lead and coordinate with external agencies and internal creative teams to ensure all campaign work aligns with FanDuel brand identity and strategic direction.
• Own the planning and flawless execution of major tentpole campaigns rooted in customer insights and commercial objectives, with clearly defined KPIs and success metrics
• Coordinate key deliverables across teams to ensure alignment on strategy, timelines, output expectations, operating from a single shared playbook
• Deliver post campaign analysis and data-driven learnings, translating insights into actionable recommendations that optimize future campaigns and drive continuous improvement.
• Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

Requirements

• 8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies

Preferred

• Experience with cross-functional leadership (beyond core requirements)
• Genuine enthusiasm for sports culture with instinct for what resonates with sports fans and bettors, or proven ability to quickly develop this domain expertise.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance)
• 401k with up to a 5% match
• commuter benefits
• pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.