Responsibilities

• Build custom-audience media plans inclusive of social and programmatic channels that meet client KPIs
• Manage trafficking requests with AdOps team or external media partners, ensuring ads meet platform specifications and launch accurately
• Communicate launch expectations with account teams and elevate potential blockers that may cause delays
• Check dashboards daily to ensure data integrity, appropriate pacing and efficient resolution of data inaccuracies
• Review reporting deliverables and recommend optimizations based on performance
• Join client calls on listening mode and advise on specific media questions

Requirements

• 1+ years of experience drafting media plans for digital advertising campaigns
• Foundational understanding of the full digital marketing landscape, including social media platforms, DSPs and programmatic advertising
• Ability to work cross functionally with account teams and other internal partners
• Track record of success in past project management roles
• Strong attention to detail
• Passion for process improvement and experience and familiarity with client-facing presentations and reports
• Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising

Preferred

• Nice to Have: Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads