Responsibilities

• Own and manage the integrated marketing calendar and demand plans across all segments, regions, and campaigns to ensure consistent coverage across the globe.
• Manage and maintain the global campaign messaging framework.
• Partner with Campaign Managers to develop and maintain a consistent integrated marketing plan for every campaign, including objectives, target audiences, messaging, timelines, KPIs, demand calendar, and execution requirements. Ensure all active campaign information is centralized, current, and easily accessible across the organization.
• Drive alignment across stakeholders and delivery teams, manage dependencies, and proactively resolve resource and execution risks across campaigns.
• Coordinate execution across Digital, Lifecycle, Events, SDR, Marketing Operations, Analytics, and Regional Marketing teams to ensure campaigns are live and in market.
• Track campaign readiness, execution status, and performance while ensuring alignment to pipeline and go-to-market goals.
• Develop campaign-in-a-box toolkits, playbooks, templates, and enablement resources that help regional teams execute campaigns consistently.
• Partner with Campaign Managers and Field Marketing to create scalable regional activation plans while allowing for local customization.
• Lead campaign enablement and training sessions and drive adoption of campaigns across regions.
• Act as the AI champion for Integrated Marketing, identifying opportunities to apply AI across planning, execution, reporting, localization, and field enablement workflows.

Requirements

• 7+ years of experience in campaign operations, integrated marketing, demand generation, program management, or project management.
• Strong understanding of B2B demand generation and integrated campaign execution.
• Proven success managing complex cross-functional initiatives and stakeholders.
• Experience developing campaign playbooks, enablement programs, or field marketing resources.
• Experience leveraging AI tools to improve marketing productivity, scale processes, and accelerate execution.
• Strong communication, organizational, and stakeholder management skills.
• Data-driven mindset with a passion for process improvement and experimentation.

Benefits

• a comprehensive benefits package.