Siemens Electronic Systems Design & Manufacturing

Campaign Marketing Manager, Education Market

Raleigh, NC (Hybrid)

$62K/yr – $106K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive education-focused B2B SaaS marketing campaigns for Brightly, coordinating with sales, product marketing, and partners to generate pipeline and measure impact.

  • Own end-to-end multi-channel campaigns across digital ads, content, email, and events.
  • Must-have: 3–5 years in B2B SaaS marketing with cross-functional collaboration.
  • Standout: proven ability to forecast, report KPIs, and optimize ROI across campaigns.

Job Description

Responsibilities

  • Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience.
  • Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education.
  • Collaborate with digital marketing, product marketing, and our reputation marketing teams to ensure alignment of campaign strategy and execution.
  • Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives and span the journey from.
  • Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives.
  • Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations.
  • Manage campaign budgets, timelines, and resources effectively.
  • Ensure all marketing activities align with brand guidelines and regulatory requirements.
  • Partner with third parties to amplify the Brightly message when applicable.
  • Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA or Master’s preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus.
  • 3-5 years in B2B SaaS marketing; experience with Enterprise Asset Management, CMMS software or education industry marketing is advantageous.
  • Strong cross-functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively.

Preferred

  • Strategic approach with the ability to translate business objectives into actionable marketing campaigns.
  • Data-driven decision-making and strong analytical skills to optimize campaign performance.
  • Collaborative approach with proven success partnering across sales, product, and marketing teams.

Benefits