Responsibilities

• Campaign Strategy: Plan and run campaigns for assigned segments, developing the approach from initial concept through launch and ongoing optimization.
• Execution & Channel Mix: Manage audience selection, messaging, and channel mix, ensuring optimal timing for maximum engagement.
• Performance Monitoring: Closely monitor campaign performance and make data-driven adjustments to improve ROI and lead quality.
• Email Marketing & Copywriting: Write compelling email copy and manage outreach sequences within a sales engagement platform.
• Marketing Automation: Build and manage campaigns within HubSpot, ensuring technical accuracy and proper lead routing.
• Cross-functional Collaboration: Work closely with sales teams on coordinated outreach programs and align with product teams on key messaging.
• Pipeline Growth: Contribute to broader demand generation planning to meet both new logo and account expansion goals.

Requirements

• 3-5 years of experience in marketing, with a focus on campaign management or demand generation.
• High proficiency in HubSpot (or similar marketing automation tools) and Salesforce.
• Experience using platforms like SalesLoft, Outreach, or Apollo to write and manage outreach sequences.
• Analytical mindset with the ability to work with marketing performance data and draw clear, actionable conclusions.
• Strong written communication skills, particularly for high-conversion email and outreach copy.

Preferred

• Strategic Thinking: Comes to the table with a point of view on how a campaign should work, focusing on outcomes rather than just execution.
• Ownership & Initiative: Organized and able to manage multiple programs simultaneously; takes accountability for results and iteration.
• Stakeholder Focus: Thinks about what a program is designed to achieve for the customer and the business, adjusting when something is not working.
• Effective Communication: Collaborative across marketing, sales, and product teams; able to articulate campaign goals and results clearly.
• Problem Solving: A bias toward action and iteration, identifying and resolving bottlenecks in the lead generation process.
• Preferred Experience: Background in B2B SaaS, experience with account-based marketing (ABM) programs, and familiarity with event/webinar management.