Responsibilities

• Translate business priorities into tactical campaign plans with clear channel mixes mapped to the customer journey.
• Collaborate with Product Marketing, Segment Leaders, and Regional teams to support growth initiatives, new product launches, and pipeline acceleration.
• Manage day-to-day execution of assigned campaigns across digital, events, and partner channels.
• Coordinate with internal Centers of Excellence (creative, content, digital, tradeshows) to deliver integrated, high-quality campaign assets.
• Ensure campaigns launch on time, on budget, and with measurable outputs.
• Monitor campaign performance in real time and adjust tactics to maximize ROI.
• Track and report on KPIs including engagement, MQLs, SQLs, pipeline, and revenue contribution.
• Partner with Analytics and Revenue Operations to deliver reporting and insights back to stakeholders.
• Collaborate with Inside Sales to optimize lead capture, routing, and nurturing processes.
• Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel.

Requirements

• 4–6 years of experience in B2B marketing, with emphasis on campaign and demand generation.
• Proven expertise in multi-channel campaign execution (digital, events, and/or partner marketing).
• Strong knowledge of funnel management and lead lifecycle processes.
• Data-driven mindset with demonstrated ability to analyze KPIs and optimize programs.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills, with experience working cross-functionally across teams and regions. #LI-Hybrid