Campaign Manager, Commerce Search

Responsibilities

• Develop tactical commerce media plans across retailer media networks and third-party partners, including sponsored search, programmatic, retailer display, social commerce, audience-based buying, and remarketing.
• Execute, manage, and optimize digital media campaigns to meet or exceed client objectives and performance expectations.
• Ensure tactical plans align with broader commerce and brand strategies, and help connect retailer media with upper-funnel activity to create end-to-end media plans.
• Prepare media flowcharts, budgets, buying specifications, activation guidelines, creative requirements, insertion orders, and other campaign documentation needed for launch.
• Coordinate campaign setup, trafficking, implementation, quality assurance, troubleshooting, billing, and reporting across pre-launch and live campaigns.
• Monitor performance and provide clear recommendations on optimizations, risks, opportunities, and next steps.
• Partner with Analytics and other cross-functional teams on measurement, reporting, insight generation, and interpretation of results.
• Conduct research and contribute to media points of view, competitive reporting, client recommendations, and proposals for new opportunities.
• Build productive relationships with retailer media networks, platform partners, vendors, and sales representatives to assess the value and applicability of media opportunities.
• Identify innovation and test-and-learn opportunities across new approaches, partners, platform capabilities, and retailer offerings.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• Experience in bid management, campaign management and optimization, digital media operations, media planning, or a related field.
• Experience with trafficking, campaign setup, activation, optimization, quality assurance, billing, reporting, and analytics.
• Working knowledge of retail media, e-commerce marketing, shopper marketing, programmatic, performance marketing, paid search, or digital investment.
• Experience with platforms such as DV360, The Trade Desk, Amazon DSP, and retailer or third-party DSPs is preferred.
• Experience with 3rd party campaign managed tools (i.e Pacvue,Criteo, etc)
• Understanding of traditional and digital media planning principles, commerce-focused KPIs, and measurement approaches, including ROAS.
• Client-facing experience and the ability to identify risks, resolve issues, and communicate recommendations clearly.
• Proficiency in Microsoft Excel, PowerPoint, Word, and media planning or buying tools.
• Strong analytical, mathematical, organizational, written, and verbal communication skills.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.