Campaign Manager, AWS Marketing Event Demand Generation
Seattle, WA (On-site)
Posted 7 weeks ago
Job Summary
Own integrated demand gen planning and multi-channel event campaigns, lead cross-functional teams to execute campaigns, and optimize audience growth and engagement for global events.
- Drive real-time performance analysis and data-driven optimization
- Align messaging with regional teams and local customer needs
- Report results to leadership and stakeholders
Job Description
Responsibilities
- Managing integrated demand gen planning, strategy, and execution for multi-channel event campaigns
- Orchestrating cross-functional marketing teams to drive campaign execution and delivery
- Driving audience growth and improving customer engagement for our global events
- Monitoring real-time performance, analyzing registration/ attendance trends and channel metrics, and making data-driven optimization decisions
- Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs
- Communicating results to leadership and stakeholders
Requirements
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience communicating results to stakeholders
Preferred
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience working with multiple stakeholders at various levels and in different locales to drive alignment
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parential leave
- Learn more about our benefits at https://amazon.jobs/en/benefits
Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Salaries
Posted range
$83K/yr – $141K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Jan 2023Post IPO Debt • $8B
- Jul 2001Post IPO Equity • $100M
- Jun 1996Series A • $8M
Traffic Signals
Headcount Trend
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
