Responsibilities

• Support the development of marketing and promotional plans for advertising clients and internal B2B initiatives — aligning campaign objectives, KPIs, deliverables, and timelines.
• Coordinate campaign execution across digital advertising, lead generation, email marketing, webinars, social media, and content promotion.
• Manage campaign timelines and task tracking to ensure seamless delivery from launch through reporting.
• Assist with custom content programs including webinars, native articles, digital sponsorships, and company-led promotions.
• Traffic digital ads within ad serving platforms; perform quality assurance, monitor pacing, and flag optimization opportunities.
• Contribute to campaign performance analysis by compiling reports and identifying insights to improve results.
• Partner cross-functionally with Client Success, Sales, and Marketing to ensure campaigns are delivered accurately, on time, and aligned to client objectives.
• Support ongoing campaign optimization efforts through data tracking and performance review.

Requirements

• 1–3 years of experience in marketing, digital advertising, campaign coordination, or a related field.
• Familiarity with digital advertising, lead generation, email marketing, webinars, and/or social media campaigns.
• Exposure to analytics tools such as Google Analytics (or similar platforms).
• Experience with ad serving platforms such as GAM, Jeeng, or comparable tools is a plus.

Preferred

• Experience with ad serving platforms such as GAM, Jeeng, or comparable tools is a plus.
• Familiarity with webinar platforms (Sequel or similar) is a plus.
• CRM experience (Salesforce or similar) is a plus.
• Experience with Omeda or another email service provider is a plus.