Responsibilities

• As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated.
• Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues.
• As you grow in this role, you’ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications.
• You’ll be the final and essential step in the Client Lifecycle for activating new digital campaigns.
• What You Will Do includes: Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.
• Construct detailed decision trees and audience targeting rules tailored to individual client strategies
• Trafficking creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling
• Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution
• Troubleshoot and resolve issues related to creative assets, third-party tags, custom personalization scripting logic, audience targeting and impression count discrepancies, ensuring compatibility across devices and browsers.
• Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation
• Monitor the assigned campaign ticketing queue and prioritize tasks to ensure timely daily implementation
• Communicate regularly with internal teams to guarantee campaigns are launched promptly and executed in accordance with insertion orders.
• Assist with documentation and ongoing maintenance of tag specifications, product requirements, and process workflows.