Campaign Analyst

Atlanta, GA (Hybrid)

$55K/yr – $103K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel ad-ops execution and optimization, driving accurate setup, trafficking, and QA while continuously improving workflows and partner collaboration.

  • Own campaign setup, trafficking, QA, and issue resolution across display, mobile, CTV/OTT/OLV, and native formats.
  • Standardize tagging, audience rules, and specs to align client strategies with efficient deployment.
  • Identify setup errors early and streamline processes to ensure on-time, error-free activation.

Job Description

Responsibilities

  • Working together with colleagues to develop and implement effective campaign strategies for clients.
  • Utilizing strong time and process management abilities to handle tasks efficiently.
  • Applying analytical thinking to thoroughly solve complex problems.
  • Maintaining documentation and technical third-party tag specs.
  • Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.
  • Construct detailed decision trees and audience targeting rules tailored to individual client strategies
  • Trafficking creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling
  • Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution
  • Troubleshoot and resolve issues related to creative assets, third-party tags, custom personalization scripting logic, audience targeting and impression count discrepancies, ensuring compatibility across devices and browsers.
  • Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation

Requirements

  • Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role.
  • Proficiency in executing digital campaigns in ad-serving platforms, DSPs or Content Management Systems.
  • Strong ability to analyze data and trends.
  • Experience with JavaScript, SQL, and HTML5 is considered an asset, as these technologies are frequently utilized within our digital campaigns.
  • Familiarity with web inspection and debugging tools such as Chrome DevTools, or Fiddler.
  • Highly independent in both work and learning, with a desire to quickly digest and develop new skills.
  • Proven communication skills, with ability to bridge communication between internal technical and non-technical teams
  • Effective time management and planning skills to support multiple campaigns simultaneously under strict deadlines
  • Flexibility and adaptability in being able to take on new campaigns and advertisers with little notice or training.
  • Proven experience as a positive and helpful team member who actively contributes toward the team's common goals.
  • Demonstrates innovative thinking and the capacity to develop effective solutions quickly in high-pressure situations.

Preferred

  • Experience with JavaScript, SQL, and HTML5 is considered an asset

Benefits

  • Time to Recharge: Flexible time off (FTO), 15 paid holidays
  • Time to Recover: Paid sick time
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon logo

Epsilon

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Follow us on Instagram: @epsilonmarketing

Founded in 1969
Irving, Texas, US
11K employees (1,112 in marketing)