Buyer, Integrated Media Investment

New York City, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the day-to-day execution of multi-channel media buying, from RFPs and vendor negotiations to trafficking and pacing, with a strong focus on campaign launches and cross-channel integration.

  • Media ownership: run RFPs, manage vendor relationships, and ensure negotiated value across online and offline channels.
  • Campaign execution: traffic, pacing, and performance monitoring with clear internal and client updates.
  • Team enablement: mentor junior buyers and contribute to media POVs and marketplace education.

Job Description

Responsibilities

  • Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.
  • Owns vendor communications and developing relationships with clients.
  • Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
  • Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.
  • Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.
  • Applies principles of negotiation to ensure discounts and added value
  • First ‘gatekeeper’ and reviewer for Assistant’s work.
  • Ensures smooth campaign launch & execution and communicates updates internally and externally.
  • Deep understanding of the Digital media trafficking process
  • Performs weekly pacing and monitoring of campaign performance

Requirements

  • 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and management (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print)
  • Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau
  • Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting
  • Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies
  • Ability to mentor junior team members
  • This role is hybrid, with flexibility to work in-office and from home. Requiring a candidate with proximity to our New York office.
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CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~323

Marketing Team

Marketing Team Size
99 (31% of company)
Median Career Experience
8 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
9

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