Responsibilities

• Lead the strategy, development, and execution of integrated marketing programs to drive awareness, engagement, pipeline growth, customer acquisition, and revenue across the Company’s enterprise and commercial segments.
• Serving as a key partner to Sales, Product, Marketing Operations, Digital, Creative, Finance, and external agencies, this role translates business priorities into measurable go-to-market strategies, campaigns, and sales enablement initiatives.
• Deliver strategic, hands-on B2B marketing leadership backed by strong business acumen and influence across cross-functional stakeholders, driving end-to-end campaign planning and performance, prioritizing initiatives, managing budgets and vendors, and leveraging data-driven insights to maximize marketing effectiveness, pipeline impact, and customer engagement.
• Lead the development and execution of enterprise and commercial marketing strategies that support customer acquisition, retention, pipeline growth, market expansion, and revenue objectives.
• Own integrated campaign planning across enterprise, commercial, and strategic business segments, ensuring marketing priorities are aligned to business goals, sales objectives , customer needs, and competitive positioning.
• Partner with senior Marketing, Sales, Product, Marketing Operations, Digital Marketing, Creative, Finance, external agencies and vendor partners to develop, launch, and optimize multi-channel marketing campaigns.
• Lead go-to-market planning for enterprise and commercial products, solutions, promotions, strategic initiatives, and market expansion efforts, including campaign strategy, messaging, channel approach, stakeholder alignment, and launch readiness.
• Oversee the development of customer-facing and sales-facing materials, including campaign assets, executive presentations, one-pagers, case studies, email content, landing page content, webinars, event materials, and sales enablement resources.
• Provide strategic direction on campaign messaging to ensure alignment with customer pain points, value propositions, business priorities, competitive differentiation, brand standards, and the overall customer experience.
• Establish, track, analyze, and report on campaign performance, lead generation, pipeline contribution, conversion metrics, ROI, and other key marketing KPIs for leadership review and decision-making.

Requirements

• 7+ years of progressive experience in marketing, B2B marketing, demand generation, product marketing, sales enablement, public relations, or related marketing function preferred.
• Experience leading enterprise, commercial, telecom, technology, subscription-based, or B2B marketing programs in support of sales, customer growth, and revenue objectives preferred.
• Experience developing, leading, and optimizing integrated marketing campaigns across multiple channels, including digital, email, social media, content marketing, events, webinars, account-based marketing, and sales enablement.
• Experience partnering with senior business leaders to support lead generation, pipeline development, customer engagement, go-to-market execution, and sales-facing enablement strategies.
• Experience leading go-to-market planning for products, solutions, promotions, market expansion initiatives, or strategic business segments.
• Experience establishing KPIs and reporting on campaign performance, lead generation, pipeline contribution, conversion metrics, ROI, attribution, and marketing-sourced business impact.
• Experience using data, analytics, customer insights, market trends, and performance results to evaluate campaign effectiveness and recommend strategic improvements.
• Experience managing complex marketing projects, timelines, deliverables, approvals, executive stakeholders, agencies, vendors, or cross-functional partners required .
• Experience staying current on emerging B2B marketing trends, digital tools, customer engagement strategies, sales enablement practices, and technologies relevant to enterprise and commercial marketing.
• Ability to translate business priorities, sales goals, customer insights, competitive positioning, and market opportunities into clear marketing strategies, campaign plans, and executive-ready recommendations.
• Strong strategic planning and project leadership skills with the ability to manage multiple priorities, timelines, stakeholders, approvals, dependencies, and deliverables in a fast-paced environment.
• Strong written and verbal communication skills, including the ability to develop and review clear customer-facing, sales-facing, and leadership-facing materials such as campaign assets, presentations, one-pagers, case studies, email content, landing page content, and enablement resources.
• Ability to influence and collaborate effectively across Marketing, Sales, Product, Marketing Operations, Digital Marketing, Creative, Finance, Accounting, external agencies, vendors, and senior business stakeholders.
• Strong analytical mindset with the ability to interpret campaign performance, marketing KPIs, attribution, pipeline metrics, customer insights, and ROI data to identify trends, risks, and opportunities for improvement.
• Strong business acumen and fiscal discipline, particularly related to campaign investment, budget tracking, invoice documentation, vendor management, reporting, and stakeholder follow-up.
• Working knowledge of marketing automation platforms, CRM tools, digital campaign tools, sales enablement platforms, reporting dashboards, attribution tools, or similar marketing technology preferred.
• Ability to work independently, exercise sound judgment, drive alignment, resolve ambiguity, and guide work across cross-functional teams.
• Customer-focused and business-minded approach, with the ability to lead marketing programs that strengthen the customer experience and advance revenue objectives .
• Ability to stay current on emerging B2B marketing trends, digital tools, customer engagement strategies, sales enablement practices, and technologies relevant to enterprise and commercial marketing.
• Ability to understand Astound’s Operating Principles and apply them as guidelines for how work is performed, including putting customers first, learning the business, working as one team, acting with accountability, and supporting an inclusive environment.

Nice to Have

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Experience managing marketing budgets, invoice processes, payment documentation, budget changes, reconciliations, vendor spend, or agency accountability preferred.
• Prior experience providing team leadership, coaching and project oversight

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program
• Benefits listed above are for regular full-time position