Business Retention Lead

Augusta, GA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end retention and cross-functional marketing initiatives, translating campaigns into actionable work, coordinating projects, surfacing churn insights, and enabling teams with playbooks while providing regular reporting to leadership.

  • Coordinate business retention marketing efforts and timelines
  • Leverage data to inform prioritization and timing of initiatives

Job Description

Responsibilities

  • Advertising Coordination & Continuity
  • Maintain advertising deliverables, campaigns, and vendor coordination on an ongoing basis, including providing coverage during team absences.
  • Business Retention Marketing
  • Coordinate the strategic marketing effort for Business Retention alongside the Director.
  • Translate campaign timing and customer segments into campaigns and hand creative to Marketing for execution.
  • Project Coordination
  • Manage concurrent customer-impacting initiatives, including:
  • Project trackers
  • Timelines
  • Cross-functional sequencing

Requirements

  • Bachelor's degree in Marketing, Business Communication, or a related field—or an equivalent combination of education and experience.
  • 2+ years coordinating or managing cross-functional projects, ideally involving customer-impacting initiatives with multiple stakeholders and timelines.
  • 1+ year of experience in a marketing or advertising role, with hands-on experience taking campaigns from strategy through creative execution.
  • Demonstrated proficiency with project-tracking and reporting.
  • Comfort working with customer data.
  • Experience with CRM and/or billing systems preferred, including Salesforce and/or iCOMS.
  • Cross-functional project coordination or program management
  • Marketing strategy and execution coordination
  • Data-informed decision-making
  • Clear and effective communication

Marketing Team

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