Proposal & Marketing Specialist
NewsletterJobs.io
Olympia, WA (Remote)
$73K/yr - $115K/yrIn-houseFull-timeMid level
6 hrs ago
Business Relationship Management - Marketing, Associate Director (New York)
New York City, NY (Hybrid)
$100K/yr – $120K/yrMid Level6+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the BRM marketing agenda for a global B2B finance brand, shaping the annual plan, channel mix and event-led programs while coordinating cross-functional content and budgets for awareness, engagement and growth.
- Growth & Campaign Leadership: Define priorities and channel strategy; lead integrated programs across paid, owned and earned channels.
- Content & GTM Execution: Oversee research launches, thought leadership and data-driven campaigns with design partners; coordinate events and sponsored programs.
- Measurement & Optimization: Track performance and turn insights into ROI improvements across audiences and touchpoints.
Job Description
Responsibilities
- Own the marketing strategy for Fitch Ratings’ Business Relationship Management group, shaping an annual plan and supporting marketing budget.
- Define annual priorities, campaign direction and channel strategy aligned to business objectives and audience needs.
- Oversee integrated programs across paid, owned and earned channels including digital, social, email, web and events.
- Lead go-to-market for research launches, thought leadership, and data driven content campaigns.
- Coordinate with Events and cross functional teams to plan, promote and measure hosted events and market facing programs, managing budgets and spend against plans.
- Partner with BRM and Design & Creative to develop content and collateral that drives awareness, engagement, retention and growth.
- Track campaign performance and provide recommendations to improve effectiveness and ROI.
Fitch Group
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by Hearst, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research and Fitch Solutions, a leading provider of data, research and analytics. With dual headquarters in London and New York, Fitch Group is owned by Hearst.
