Business Development Specialist

Rochester, NY (Hybrid)

$50K/yr – $79K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own the outbound demand generation lifecycle, turning MQLs into discovery conversations and qualified meetings while refining messaging through continuous feedback and collaboration with Demand Generation.

  • Drive multi-channel outbound outreach and CRM hygiene across HubSpot.
  • Collaborate with Demand Generation and ABM to optimize campaigns and events.
  • Convert engagement into qualified meetings and pipeline through timely follow-up.

Job Description

Responsibilities

  • Conduct targeted outbound outreach to priority accounts across healthcare, multi‑location, and related verticals.
  • Convert MQLs from demand generation programs into high-quality discovery conversations.
  • Maintain consistent activity across email, phone, social, events, and partner channels.
  • Meet or exceed monthly goals for outreach volume, conversations, and qualified meetings.
  • Partner closely with Demand Generation to align outbound efforts with active campaigns, events, and content themes.
  • Execute timely and relevant follow‑up for webinars, conferences, ABM programs, POVs, and events.
  • Share real‑time feedback on prospective objections, engagement patterns, and messaging effectiveness.
  • Contribute frontline insights to continuously improve messaging and campaign performance.
  • Research target accounts, buying groups, and stakeholder roles across brand, digital, media, procurement, and innovation.
  • Personalize outreach using account priorities, industry trends, competitive signals, and external triggers.

Requirements

  • 3-5 years of experience in sales development, business development, or client-facing communication roles.
  • Strong written and verbal communication skills; able to craft compelling outreach.
  • Familiarity with CRM and engagement tools (HubSpot, Salesforce, Outreach, etc.).
  • Strong research and analytical mindset, able to understand organizations and buying groups.
  • Self-motivated with strong time management and prioritization skills.
  • Comfortable with consistent outreach across multiple channels.

Preferred

  • Experience in marketing, media, healthcare, advertising, or professional services.
  • Background supporting enterprise-level accounts or multistakeholder sales cycles.
  • Experience contributing to ABM programs.
  • Familiarity with agency environments, procurement processes, or B2B marketing.

Benefits

  • ESOP (employee stock ownership plan)
  • annual bonus
  • full benefits package
  • paid time off benefits
  • 100% paid parental leave
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Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Salaries

Posted range

$50K/yr – $79K/yr

Taken straight from the job posting.

See all Butler/Till salaries

Traffic Signals

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32.1K
Traffic Source Mix
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31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434
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Business Development Specialist

Butler/Till · Rochester, NY · Hybrid