Business Development Marketing Analyst

USA (Remote)

$90K/yr – $102K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel marketing and ABM to build pipeline for public-sector clients, with cross-functional collaboration and data-driven optimization.

  • Own end-to-end campaign planning and execution across ABM and multi-touch programs
  • Must-have: 2–4 years in marketing/communications with campaign execution and analytics
  • Standout: public sector/government-facing context and cross-functional collaboration

Job Description

Responsibilities

  • Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams.
  • Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events.
  • Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline.
  • Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
  • Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence.
  • Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies.
  • Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials.
  • Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs.
  • Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption.
  • Create and manage demand generation campaigns to drive pipeline growth.

Requirements

  • Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered
  • Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting
  • Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools
  • Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy
  • Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives
  • MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms
  • Education: Bachelor's degree in Marketing, Communications, Business, or relevant field

Preferred

  • Prior experience collaborating with cross-functional business teams, creative resources, and vendors
  • Experience in a public sector, B2B, or government-facing environment
  • Commitment to data-driven decision making, continuous improvement, and brand stewardship

Benefits

  • Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
  • Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
  • Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
  • Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
  • Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
  • Parental leave — paid time off for new parents, plus weekly meals delivered to your home
  • Wellness program — full platform offering physical, mental, & emotional health resources & support tools
  • Virtual care — see doctors online with no copay through UnitedHealthcare’s virtual visit program
  • Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
  • 401(k) match — Nava matches 4% of your salary to support your retirement savings plan