Business Analytics Lead - Marketing & Customer Analytics

Wilmington, DE (Hybrid)

$91K/yr – $203K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize cross‑functional analytics programs, mentoring teams and steering data-driven solutions from exploration to executive briefing.

  • Lead analytics across functions and mentor junior staff
  • Consult with clients on tool and strategy implementation
  • Translate complex analyses into actionable recommendations for leadership

Job Description

Responsibilities

  • Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
  • Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
  • Determining the optimal analytic approach and supporting development, implementation and enhancements.
  • Assists peers with guidance on analytic approaches related to more complex solutions.
  • Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
  • Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Requirements

  • 5+ years of industry-relevant experience. University / college degree required. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
  • Education: Bachelors
  • Certifications: No Required Certification(s)
  • Licenses: No Required License(s)

Preferred

  • Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
  • Knowledge of customer journey orchestration, decision management, and next-best-action concepts. Experience with Pegasystems Customer Decision Hub or similar platforms is advantageous.

Benefits

  • medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match, pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
  • maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year; between 15 to 25 vacation days each year
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PNC

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Pittsburgh, Pennsylvania, USA
63K employees (828 in marketing)
58% recommend to a friend
65% CEO approval

Salaries

Posted range

$91K/yr – $203K/yr

Taken straight from the job posting.

See all PNC salaries

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