Responsibilities

• Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives.
• Translate high-level marketing requests into clear problem statements, desired outcomes, user stories, and acceptance criteria.
• Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end, with the ability to document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs.
• Practical familiarity with GA4 and Google Tag Manager, including business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations.
• Understanding of SEO requirements for headless sites, including metadata, canonical URLs, redirects, robots directives, XML sitemaps, structured data, indexability, and social metadata.
• Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools.
• Document current-state and future-state workflows, process flows, data flows, and system dependencies.
• Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and system dependencies.
• Document requirements beyond the happy path, including errors, permissions, stale data, and other cross-functional teams.
• Proficiency in Microsoft Office and collaborative documentation tools.

Requirements

• Bachelor's Degree directly related to the position or equivalent practical experience, preferred.
• Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles.
• Experience working within Agile, Waterfall, or Hybrid SDLC methodologies.
• Strong analytical skills with the ability to simplify complex workflows and requirements.
• Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models.
• Excellent written and verbal communication skills with the ability to engage stakeholders at multiple levels.
• Strong organizational skills with the ability to manage competing priorities in a fast-paced environment.
• Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams.
• Proficiency in Microsoft Office and collaborative documentation tools.
• Experience with Jira, Confluence, or similar tools preferred.

Preferred

• Bachelor's Degree directly related to the position or equivalent practical experience, preferred.
• Experience with Jira, Confluence, or similar tools preferred.

Benefits

• Guild offers a pleasant work environment, competitive compensation and excellent benefits package, including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.