Brand Video Producer / Editor

Fort Myers, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the video editing workflow across social, broadcast, and web, shaping the brand with polished edits and motion graphics, and tailoring content for each platform while coordinating with creative and programming teams.

  • Content Ownership: Edit video for social, broadcast, streaming, and promo campaigns to strengthen the WINK-TV brand.
  • Platform Enablement: Adapt footage for Facebook, Instagram, TikTok, YouTube, websites, and on-air; create short-form videos and promos.
  • Motion & Graphics: Use Premiere Pro and After Effects to deliver polished content and branded elements.

Job Description

Own the video editing workflow across social, broadcast, and web, shaping the brand with polished edits and motion graphics, and tailoring content for each platform while coordinating with creative and programming teams.

  • Edit video for social media, broadcast television, streaming, web, and promotional campaigns
  • Create short-form social videos, reels, promos, teasers, station content, campaign assets, and branded video elements
  • Use Adobe Premiere Pro to edit clean, polished, platform-ready content
  • Use Adobe After Effects to create motion graphics, text animations, lower thirds, branded graphics, and social video elements
  • Adapt content for Facebook, Instagram, TikTok, YouTube, websites, television, streaming, and radio
  • Work with creative, digital, news, and programming
  • Help protect and strengthen the WINK-TV brand across every platform

Requirements

  • Experience with video editing, social media content, broadcast production, marketing, branding, or digital content creation
  • Proficiency with Adobe Premiere Pro
  • Working knowledge of Adobe After Effects
  • Ability to edit content for both social media and broadcast television
  • Ability to create short-form video for Instagram, Facebook, TikTok, YouTube, websites, streaming, television, and digital campaigns
  • Ability to work with captions, headlines, promotional copy, scripts, and campaign messaging
  • Strong understanding of social media platforms and audience behavior
  • Good creative judgment and strong attention to detail
  • Ability to manage multiple projects and meet deadlines
  • Experience in local television, broadcasting, advertising, marketing, or entertainment

Nice-to-have

  • Video editing
  • Social media fluency
  • Brand discipline
  • Motion graphics
  • Short-form video editing
  • Promotional video editing
  • Marketing instincts
  • Creative thinking
  • Strong organization

Benefits

  • Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
  • Company-paid life insurance and EAP; voluntary short-term disability
  • PTO (accrual-based) and company-paid holidays
  • 401(k)
WINK News logo

WINK News

Many wonder how WINK News got its name. The quick answer would be that since we’re a CBS station, the name is reflective of the CBS logo.But interestingly, it’s not.WINK began as WFTM, a non-network affiliated radio station owned by Fort Myers Broadcasting Company, in 1939. WFTM was the first licensed radio broadcast station in Southwest Florida. Three years later, FMBC was purchased by Ronald B. Woodyard and Reginald B. Martin, and the call letters were changed from WFTM to WAAC.WAAC became a CBS radio station in 1943, and was renamed WINK the following year. The company was sold to the United Garage and Service Company, owned by the McBride family, of Lakewood, Ohio, in 1946. The McBride family continues to maintain ownership of the station.WINK-TV debuted on the air on March 18, 1954, becoming the first Southwest Florida television station. At the time, only about 52,000 people lived in the area. They previously relied on snowy images out of stations in Tampa and Miami. Now the region has over 900,000 residents.As Southwest Florida has grown, so has WINK-TV:Newsgathering shifted from film to video in the 1970s.In 1977, SWFL was market 138 out of 214. Currently, we’re market 54.Stereo broadcasts and live remote news reports were added in the 1980s.WINK News debuted its state-of-the-art studio in September 2015.WINK has grown from six hours of news per night to now 80 hours of news coverage a week.

Founded in 1939
Fort Myers, Florida, USA
181 employees (125 in marketing)