Brand Strategy Specialist

Mahwah, NJ (Unknown)

$95K/yr – $119K/yrMid Level5+ years exp

Posted 7 weeks ago

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Job Summary

Own brand strategy to execution across research, differentiation, and partnerships, turning insights into prioritized plans and consistent narratives that guide market concepts and retailer-facing programs.

  • Strategy to execution: translate insights into briefs and prioritized initiatives.
  • Brand governance: maintain consistency across centers of excellence and campaigns.
  • Growth through partnerships: identify opportunities and bring new brands into the ecosystem.

Job Description

  • Support with defining and articulating the brand strategy, positioning, purpose, and personality
  • Lead brand research, including consumer insight, cultural trends, and competitive analysis
  • Identify opportunities for differentiation, segmentation, and growth within the market
  • Develop brand frameworks, narratives, and strategic platforms that guide execution
  • Set clear brand goals and success measures in partnership with planning teams
  • Act as the brand authority, ensuring strategic consistency across all initiatives
  • Ideate and develop new business models and commercial concepts for representing the brand in market
  • Formulate new partnerships and bring new partner brands into our client-facing ecosystem
  • Translate brand strategy into actionable plans and prioritized initiatives
  • Brief and inspire internal teams and agencies with strong, insight-led brand direction
JLR logo

JLR

At JLR, we create exceptional experiences through our brands: Range Rover, Defender, Discovery and Jaguar. As the corporate home of these iconic British brands, we bring together world-class design, pioneering innovation and the creative ambition that drives our business forward.Our heritage matters, but it's our future that excites us. We're transforming at pace, shaping new technologies, electrifying our products and reimagining how people move through the world. None of this happens by accident. It happens because of our people – creators, problem-solvers and pioneers who bring bold ideas to life every day.Everyone at JLR plays a role in building an enterprise that is as exceptional as the experiences we deliver. Here, you'll find the scale of a global organisation and the opportunity to make a meaningful impact from day one.We are proud of the brands we steward, but even prouder of the culture we're building – one where curiosity is encouraged, craftsmanship is celebrated and every colleague is supported to grow. If you would like to be part of our journey, you can explore our business areas and current opportunities right here on LinkedIn. You can also connect with our teams, ask questions and hear from the people who make JLR what it is.The future is exciting. We hope you will help us create it.

Coventry, England, GBR
43K employees (1,675 in marketing)

Traffic Signals

Monthly Visitors
103K
Monthly Google Ads Budget
$19.4K
Traffic Source Mix
Search
57.7%
Direct
28.5%
Referral
9.7%
Social
2%

Headcount Trend

Current headcount: ~43K

Marketing Team

Marketing Team Size
697 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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