Brand Strategy Manager at Tailored Brands | Dublin, CA | $88K/yr – $117K/yr

Brand Strategy Manager

Dublin, CA (On-site)

$88K/yr – $117K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive brand strategy and segmentation across teams to turn positioning into practical, cross-functional guidance and annual plans.

Own segmentation-driven guidance and strategic narratives for cross-functional teams.
Must-have: 5+ years in brand or marketing strategy with cross-functional influence.
Standout: Experience building brand frameworks and presenting to senior leadership.

Job Description

Responsibilities

Apply segmentation and brand positioning into tangible guidance for cross functional teams, including marketing, merchandising, product design, store and site experience, across all TBI brands
Support ongoing development and refinement of the brand positioning and other brand frameworks, ensuring they remain practical, current, and actionable.
Develop additional brand architecture and frameworks as needed.
Identifying and managing external strategic brand partnerships.
Use our customer segmentation to define banner-specific target audiences, objectives, strategies, jobs to be done, and opportunities.
Partner with Consumer Insights and Analytics to synthesize research, data, and VoC into simple, compelling narratives that inform annual plans, briefs, and roadmaps.
Champion the use of segmentation across the organization, helping teams understand “who we are building for” and how that should shape their work.
Support annual and seasonal brand strategy planning for all brands.
Help teams connect long-term positioning with near-term initiatives (campaigns, membership, experience enhancements).
Identify and prioritize strategic opportunities and risks, including whitespace, partnership opportunities, and other brand considerations.

Requirements

5+ years of experience in brand strategy, marketing strategy or management consulting, ideally with exposure to retail, apparel, or consumer brands.
Bachelor’s degree in Marketing, Business, Communications, Strategy, or related field, or equivalent experience.
Demonstrated experience building or stewarding brand positioning, customer segmentation, or experience frameworks and translating them into real-world plans.
Experience working cross-functionally with marketing, creative, merchandising, store, or digital teams; proven ability to influence without direct authority.

Preferred

Identifying opportunities to supplement work with AI tools to improve speed and effectiveness of work.

Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.
Work-Life Balance: We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as: Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development; Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend; Holiday Early Departure | close out early the business day before a company observed holiday

Tailored Brands

3.3 Glassdoor

Our Purpose:We help people love the way they look and feel for their most important moments.Our Values:•Customer-First - We put customers at the center of every decision•Win Together - We rally together to achieve common goals•Better Every Day - We strive for excellence and continuous improvement•Everyone Is Welcome - We value differences and know they make us better•Act With Integrity - We show up with courage to always do the right thing

Founded in 1973

Houston, Texas, USA

11K employees (1,259 in marketing)

www.tailoredbrands.com

45% recommend to a friend

43% CEO approval