Responsibilities

• Brand story and positioning
• - Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets
• - Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent
• Propositions and messaging
• - Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams
• - Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction
• - Turn approved strategy into clear creative briefs and keep the agreed direction intact through development
• Brand architecture and naming
• - Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions
• - Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications

Requirements

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience
• Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy
• Experience working across markets or in a complex organization; professional services experience is useful but not required
• A proven record building propositions and messaging architectures
• Strong writing and editorial judgment, able to make complex services clear, credible and distinctive
• Experience in brand architecture, naming and acquired-brand strategy
• Employer brand experience and confidence working with senior People and Culture stakeholders
• Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures
• Research literacy: able to frame testing questions and turn findings into recommendations
• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support

Benefits

• We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
• For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits