Brand Strategist at Taco Bell | Irvine, CA | $105K/yr – $110K/yr

Taco Bell

Brand Strategist

Irvine, CA (Hybrid)

$105K/yr – $110K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

A role that supports growth opportunities through research, cross-functional collaboration, and brand/creative campaigns. It emphasizes partnering with marketing, organizing meetings, and maintaining documentation. Benefits include onsite services and comprehensive plans, with a hybrid work setup.

Job Description

Responsibilities

Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities
Demonstrate foundational knowledge of QSR business model
Coordinate cross-functional discussions that support and drive forward category entry point workstreams
Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch
Lead creative execution with internal creative agency, support Sr. Manager with creative execution with external agencies
Generate timelines/workback schedules for creative campaigns to support national tests and launches
Ability to interpret and use customer insights
Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth
Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs
Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com